Aggressive Linear Distibution Implementation – Consumer Callemonit

Here’s a novel concept for a discount grocery store: Build a business model that cuts costs in previously unforeseen ways, then pass the savings onto the consumer. Amazing! With that mindset, it’s bound to be a huge success.

Yeah, I know. It’s not such a new idea. As always, I’m a day late and a dollar short.

But on the bright side, I do eat food, and unless I have a sustainable farm in my backyard (which I don’t), I can become one of the growing number of consumers who are currently benefiting from a smarter way of shopping.

Before I get to the Callemonit, maybe I should describe the modern supermarket I’m referring to and ways they save money. And since I’m not in the business, I will list characteristics based on my personal observations. Continue reading “Aggressive Linear Distibution Implementation – Consumer Callemonit”

Salmon Surprise – Consumer Callemonit

You and your wife have worked hard all your lives.  You’ve successfully raised two children, a boy and a girl, and they have families of their own. Now it’s time to settle into retirement and relax. You spend some time golfing and playing cards with the guys.  And your wife takes yoga and joins a book club.

Plus, you always make time for each other. Long walks along the creek and matinee movies are your favorites.  And let’s not forget Friday Fish Night.  For practically a lifetime, your wife has made a delicious fish dinner every week, usually salmon.

One afternoon on your ride home from the card game, you pass a local restaurant that specializes in seafood. The parking lot is packed. You’ve heard good things about it from your buddies. You decide to stop in and grab a menu.  You have an idea about future Friday Fish Nights. Continue reading “Salmon Surprise – Consumer Callemonit”